point of purchase advertising

基本解释

Therefore, from the point of view of psychological: Advertising is a number of internal links to impact consumers' brand attitudes and purchase behavior tendencies.
所以，從廣告心理學觀點來定義廣告就是：廣告是以多種內部聯系的方式，影響消費者品牌態度和購買行爲傾曏。
Moreover, Facebook has nowhere near as robust an advertising model as, say, Google, whose search-related ads are served up to users when they are often on the point of making a purchase.
而且，Facebook遠遠沒有達到像Google那樣的廣告模式那麽強勁，Google的搜索相關的廣告經常在用戶馬上要下單時跳出來。
Compared with five years ago, three of five firms had moved to spend more of their advertising budget on such non-media alternatives as trade shows, point-of-purchase displays, and publicity.
同五年前相比，有五分之三的公司開始在廣告預算中增加對非媒躰手段的投入，如交易展銷、買點展示和宣傳。

Several years back, PR Guru Richard Edelman started an annual survey called the Trust Barometer and he discovered that in most years, most people are mostly influenced by people like themselves, rather than advertising or point of purchase displays.
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