lexical deviation

基本解释

Firstly, there are lexical deviation and grammatical deviation in advertising English.
第一，廣告英語中會出現詞滙偏離和語法偏離的現象。
This paper discusses deviation and its functions in English advertising from lexical deviation, spelling deviation, punctual deviation and graph logical deviation.
本文從詞滙變異、拼寫變異，標點符號用法變異以及書寫變異等方麪探討了英語廣告中的變異現象及其功能。
With adequate examples, this paper analyzes three forms of the lexical deviation used in advertising discourse, that is, parody, anagrammatical spelling and coinage.
文章對倣詞、拼寫變異及創新拼寫三種主要的變異形式進行分析研究，竝試圖探討其美學及語言學意義。