brand strength

基本解释

Nivea is using its brand strength to win loyalty in emerging markets.
妮維雅正利用它的品牌號召力在新興市場贏得忠實用戶。
Brand strength, saving advertising investment, brand image protection.
品牌實力，節省廣告投入，品牌形象保護。
They examined the qualitative aspects of the brands, i. e. brand strength, and also determined the monetary values of the 50 most valuable social media brands.
調查對全球範圍內的社交媒躰品牌進行了品牌實力的定性研究，也分析了50個最有價值的社交媒躰品牌的貨幣價值。

Tools like consumer surveys, interviews with customers and web analytics can help you gauge brand strength.
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That is why there are six critical questions to ask to determine the brand strength in the social context.
FORBES: How Strong Is Your Brand In The Social Context? Here's How To Find Out
This is troubling, since awareness is a lagging indicator of brand strength.
FORBES: Is Marketing Too Undisciplined For Its Own Good?