creative brief

基本解释

The key to using design effectively at any level is the creative brief.
在各个阶层有效利用设计的关键，在于创造性的概述。
The goal here is to develop a clear creative brief that frames the fundamental design challenge to the organisation.
这个阶段的目标是做出一个清晰而富有创造的概述，在其中定义最基本的，该组织遇到的设计挑战。
You need to be able to understand and communicate a creative brief since you'll act as the middleman between our creative team and the client.
作为我们的创意团队与客户的中间桥梁，项目经理需要能够理解我们的创意并且将它传达给我们的客户。

Four (forgot, there is one more), there is a corporate risk releasing your creative brief to the masses.
FORBES: When Considering Crowdsourcing Consider The Source
You might be surprised how close in construct a PRD (product requirement document) is to a creative brief.
FORBES: Advertising as an App
In fact, I would argue that the creative process begins with the focusing energy inherent in a great creative brief.
FORBES: The Creative Brief And The Client's Role In It